Persepsi E-Commerce Shopee terhadap Tingkat Daya Beli pada Pelanggan yang Berprofesi sebagai Karyawan

Buyers who work as employees are customers sales targets. This study aims to analyze the perceptions of E-Commerce Shopee. analysis becomes a reference in identifying level purchasing power on influence price, promotion and quality service. The data studied is purchase intention PT Caterpillar Indonesia Batam. uses quantitative descriptive method. sampling technique was purposive sampling, namely 50 Shopee users an employee online shopping platform. results this show that based t test, price have positive insignificant effect intention, service significant intention. Based calculated value for perception variable (X1) 3.167, with sig 0.146, Promotion (X2) 3.175 0.325, Service Quality (X3) 0.225 0.757. These indicate perceived promotion, variables partially variable. regression equation test 0.762, 0.780 0.678 which means relationship between performance significant. While coefficient determination, buying interest 0.686 or 68.6%, influenced by factors, while rest other factors.